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I remember the moment like it was yesterday — I went upstairs, sat on the couch opposite my husband, trembling. “Louise just said she’ll leave me the Institute,” I said. My whole body shook with an indescribable sensation, nerves mixed with the uncertainty of the deep inner knowing that this IS my destiny.
Since then, I have had two years to acclimate to the fact. In those two years, I have done everything ‘wrong’ that I would not be surprised if Louise had wanted to pull the plug on her choice, more than once. Of course, this is something Louise never wavered from. She trusted me from the beginning, precisely because I am both willing and able to live the fundamentals of this paradigm of being.
Some of the fundamentals that differentiates us from, well, everything else out there, is:
the process of making choices from our internal cues, trusting that they can never lead us astray;
the recognition that there are no wrong choices. Every choice is intelligent in the creation of our lives when we are willing to seek the intelligence in what we have created; and,
the process of evolution is layered, not a one and done.
Living from these three fundamentals means approaching life differently than we were taught.
You and I grew up believing that there is a right way and a wrong way to be. In order to discover the right way, you must consult the right people, experts in their field. Consulting them will give you the information you need to make the right choice, which will then ensure you fit in to the culture you believe you belong to.
In this paradigm of the world, the wrong choice could be detrimental, so we better get them right. Choose the right career. The right partner. The right path. Make the responsible decision. Consult the people who know better. And once you’ve chosen, live with the consequences. “You made your bed now lay in it,” as we’re often told.
What if life is simply a series choices that we build on? If I don’t like that choice, I can change my mind and try again. If a choice creates something I don't want, I can seek the intelligence in what I've created and choose again. I don’t have to have it figured out. I don’t have to know the answers. I don’t have to have the pressure of knowing before it’s time.
The process of creating the home base for WEL-Systems became one of the clearest demonstrations of what it actually means for me to live this paradigm. I consulted books, experts, marketing courses, email courses, one-on-ones, group coaching, AI … only to land back at: I know what I know.
The part that we don’t often like to admit out loud is how insidious our internal dialogue is. It just happens, without conscious thought. When we don’t pay attention, we lose ourselves to the presuppositions of our internalized stories. That is when we are most vulnerable to go looking for answers outside of ourselves: when we least trust ourselves.
I am no different, in this regard. I took on a massive undertaking — a shift in my life’s trajectory from an academic and policy analyst to a consciousness evolution solopreneur.
My background is in academia. I spent my whole life training to become a researcher and analyst so that I would influence policies. I mastered writing and performing for an audience that had rubrics cubes to evaluate me. I knew exactly what I needed to do to get my A from the professionals in the field.
I did not take a single business or marketing course. So when I became a solo entrepreneur, I feltuncertain about 'how to build a business'. I felt like I was missing valuable information and strategies which left me feeling, quite frankly, like an amateur.
This belief, hidden from my conscious awareness, led me to pursue a series of external references, aka experts, to help guide me. I was seeking answers in a world that demands I make it up as I go. I was seeking certainty in a world that thrives on the unknown. I was seeking The Strategy in a paradigm that creates through authenticity as the impulse moves.
I was seeking to fit my experience into a predictable box so that I would feel less like an amateur. But what I ended up creating is not what I had hoped to create. Not only did none of it yield any measurable results, it left me feeling depleted and uncertain in a world of spreadsheets, “hooks” and templates. The ultimate price was the vast distance between my internal cues, my message, and the authentic expression of mySelf in the world.
I bet you’ve had a similar experience. A moment in time when you realized that everything you had been hoping to create led you exactly where you didn’t want to go. Because life, as it turns out, is vastly different from the world of academia and business-for-scale. In life, there is not ultimate external authority that determines the grades or the effectiveness of the strategies. There is no template to fit in to. Instead, it’s just me. And the ultimate evaluation criteria is how I feel in my own skin.
Once I woke up to this fact once again, I became different. I embodied what I knew once again, and created a vastly different reality. In other words: none of it was wrong. How else would I have discovered the next layer of my relationship with external referencing unless I allowed myself to live it?
This is what I mean by there is no right or wrong: there is only intelligence. While I could hear my own voice speak in my head, I held myself small and distracted doing busy-work because I didn’t know what else to do. I didn’t trust myself and I sure couldn’t figure it out. No matter the templates, the experts, the advice, I kept feeling like I was missing something. But because energy flows where attention goes, I created what I didn’t want so that I would wake up and pay attention differently.
Once I realized this, and it took what it took for me to do so, I could choose from two different ways:
the familiar way which included shame, humiliation and blaming someone else; or,
Quantum TLC™ to process everything in my body and move on.
I chose the latter.
In a nanosecond, I pulled the plug on everything, with gratitude for what it taught me. I decided to just stop, which, admittedly, is hard for me to do. I no longer wanted to figure it out or have the answers. I just wanted to be with it all, differently. Intuitively. Giving myself full permission to notice what I notice and engage in the moment I am in.
Over the next few days, I invited and allowed my body to process the waves of information moving. In doing so, unfathomable creative energy was released into my system. I just knew things. I knew exactly what I needed to do in places that I was previously struggling. I wrote. I created. I grieved. I cried. I laughed. I rejoiced. I did all-the-things that I needed to do for my body to process the tsunami of unleashed information.
In the WEL-Systems world, this is what it means to embrace the layers. They are, after all, spiral and infinite. When I believed that I didn’t know what I needed to know to run a “successful” business, I externalized my authority. In doing so, I silenced my intuitive knowing. I didn’t want to be in the discomfort of not-knowing, so I cleverly distracted myself with seeking to fit this paradigm into a template.
If you’re familiar with the Predictable Structure of Thought, you know where this is going. Our work is deeply spiritual and identity-shifting, so trying to fit our message into a template can never be in alignment — for it is perpetually evolving. Strategy will never reveal context; first we expand the context, then the strategy flows effortlessly.
This is why I cannot describe the impact of Decloaking and Living Authentically with a problem-solution formula. There are no copywriting formulas to “convince” anyone to dive in to. It’s a felt experience; it either draws you in, or it doesn’t.
This experience has taught me a lot about myself, how I relate to authority, and how easily we are seduced into externalizing our power. That’s why there’s no point in seeking to have my evolution be “done.” It never will be, for it is a lifelong process. Like breathing in, and breathing out …
What matters is not our “mistakes,” but how we engage them once we notice. Once I let myself notice the truth of my experience, I saw reality differently. I noticed that experts and their templates did not fit my business model of follow the impulse. Artificial intelligence outputs confused my authentic expressions. Outlines and templates kept me trapped trying to fit in rather than simply engaging the moment.
WEL-Systems offers a different paradigm of Being, one that compels us to embrace living from the inside-out. That does not mean we do not consult experts; it means we consult them only when it is aligned. First we align with our intention, then we find the people we want to support us. It’s a very different energy than trying to fit a square peg into a round hole — no amount of effort will make it fit.
This is why expanding your context — moving up logical levels on The Predictable Structure of Thought — will open up space for you to make aligned choices. The highest order context I have come to discover: Creating from the context of my evolving Signal.
The name of my Signal today is: I AM Authenticity, Enlivening. That is the essence of my being. That is why I am here, on this planet, at this time. When I align with my Signal, my internal state is clarity. When I make choices from my Signal, my life looks and feels aligned. In twenty years of searching, this is the most powerful process I have discovered for how to live my life.
Suffice it to say, once the ‘click’ happened, I changed everything about my approach to business. I stopped consulting external voices and stayed with the discomfort of not-knowing. I started declaring my pro-authenticity stance in everything I create — 100% created by me. I consulted resources that felt quiet in my body. I noticed what pulled me and what pushed me, and chose to create resonant messaging based not on convincing, but on a pull.
That’s what the new homepage is all about. It’s my declaration to the world. I am no longer describing what WEL-Systems is; I am declaring the life that becomes possible when you live it.
I seek not to convince anyone or to educate them into wanting it. You either do, or you don’t. If there’s a pull, you will feel it. Once you feel it, you will either engage it, or you won’t. The people who engage are the people who are ready. They are the ones who are willing to risk their familiar life in favour of an aligned life. This is what will change the world — at least, their inner world and therefore the relationships that matter.
Final thoughts: We are all easily seduced by ‘shiny’; I have been no exception. The difference is how I choose to filter my experience, seeking the intelligence, trusting the layered nature of the process. Without having allowed myself to be seduced by external referencing, I would not have discovered my Signal. If I did not discover my Signal, I would not have the internal clarity around my messaging — now 100% written by me and what resonates as aligned in my nervous system.
There is no formula for authentic expression; It either is, or it is not, aligned.
Conversations to help you discover how to hear your own truth over the noise of everyone else's. Stop outsourcing your authority and become the most powerful person in your own life. I can show you HOW.
Ready to live by design, not default? Subscribe and let's begin.
Read more from Stela Murrizi | Creative Director of the WEL-Systems® Institute | CODE Model Coach™